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This web page states the following, "If you are looking for fun, fitness, and education the whole family will love, come to Ambrose Martial Arts." We saw that the web site said " We take great pride in helping individuals achieve their personal best." It also said " If you have questions regarding our martial arts styles or classes, give us a call. For your convenience, you can receive immediate answers to common questions by visiting our FAQ page. Take advantage of two weeks of free classes for new members! Martial Arts of Massachusetts." The header had childrens martial arts classes as the highest ranking optimized keyword. It is followed by kids martial arts classes, adult martial arts classes, and self-defense classes which isn't as ranked as highly as childrens martial arts classes. The next words ambrosemartialarts.net uses is fitness classes. ambrose martial arts was included and will not be viewed by search parsers.